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Mobile App Development

Native iOS and Android apps, and cross-platform builds where the trade-offs make sense. Performance-first, offline-capable, and rigorously tested on real devices.

Apps Users Actually Come Back To

  • Most apps get deleted within the first week. The ones that survive do so because they are fast, reliable, and do exactly what users came for without making them think too hard.
  • Building that kind of app is not a design problem. It is an engineering problem. The wrong architecture decision made in week two shows up as a performance issue in month six. Features that seem simple, like biometric login or offline sync, become difficult and costly to retrofit if they were not planned for from the start.
  • At MakDev, we build mobile applications with the full lifecycle in mind: from the first architecture decision to App Store submission, through post-launch updates and ongoing performance management. We have delivered 100+ software projects across finance, healthcare, retail, and beyond, and we bring the same engineering standards to every mobile engagement regardless of platform or scale.

Our Process

What we Offer

Native and High-Performance Cross-Platform Development

Swift for iOS, Kotlin for Android, React Native and Flutter for cross-platform builds.

  • The first decision in any mobile project is whether to build natively or cross-platform. There is no universally correct answer, and any team that tells you otherwise is steering you toward their preferred toolset rather than your best outcome.
  • We make this decision based on your actual requirements. Native Swift and Kotlin deliver the best performance for hardware-intensive applications: anything involving intensive animations, device sensors, camera processing, or features that depend on deep OS-level access. They also give you the fastest path to adopting new platform capabilities as Apple and Google release them.
  • React Native and Flutter make sense when you need to ship on both platforms quickly, when your feature set does not rely heavily on native APIs, and when maintaining a single codebase fits your team and budget constraints. Cross-platform frameworks have matured significantly and, when used for the right kind of app, produce results that are functionally indistinguishable from native in everyday use.
  • We build to 60fps performance as a baseline expectation, not a stretch goal. GPU-accelerated UI rendering and shared logic architecture keep the codebase maintainable as the app grows.

Core Feature Integration

In-app purchases, payment gateways, biometric authentication, and offline data synchronisation.

  • The features that determine whether users trust your app are often the ones that seem straightforward until you build them.
  • Biometric authentication using Face ID and Touch ID needs to be implemented correctly to hold up under security scrutiny, particularly for apps in regulated industries. Payment integration via Stripe, PayPal, Apple Pay, and Google Pay involves not just the API connection but the transaction flow, error handling, and reconciliation logic that surrounds it. Offline synchronisation, the ability for users to keep using your app without a network connection and have their data sync correctly when connectivity returns, is one of the more complex engineering challenges in mobile development and one that is very hard to add after the fact.
  • We treat these as core architecture decisions rather than features to be integrated at the end. They are planned for from the beginning and tested thoroughly before release.

Push Notifications and User Engagement

Firebase Cloud Messaging (FCM), Apple Push Notification service (APNs), and behavioural trigger logic.

  • Retention is harder than acquisition. Most businesses spend their marketing budget getting users to install an app, then lose them because nothing brings them back.
  • We build push notification systems that are designed to re-engage users without becoming the kind of noise that drives them to turn notifications off. That means trigger logic tied to actual user behaviour rather than scheduled broadcasts, segmentation that ensures users receive messages relevant to where they are in their journey, and frequency controls that prevent over-messaging.
  • For clients with AI capabilities in their stack, we can layer in AI-driven segmentation to make notification targeting more precise over time. For those who want something straightforward and effective, behavioural triggers based on defined user actions already produce significant improvements in retention compared to time-based push strategies.

App Store Deployment and Lifecycle Management

App Store Optimisation (ASO), store submission management, and CI/CD for mobile.

  • Getting an app through App Store and Google Play review is not always predictable. Both platforms have strict and sometimes inconsistently applied guidelines, and a rejected submission at launch is a costly delay.
  • We manage the full submission process, including metadata preparation, screenshot and preview asset production, compliance checks against current App Store and Play Store guidelines, and handling any review feedback or rejections. For App Store Optimisation, we prepare keyword-researched titles, subtitles, and descriptions that improve discoverability within the stores themselves.
  • Post-launch, we set up continuous integration and continuous delivery (CI/CD) pipelines for mobile so that updates can be tested, built, and submitted with minimal manual effort. Version management, release notes, staged rollouts, and monitoring for post-release crashes are all part of the lifecycle we manage alongside you.

From Discovery to Delivery

Our Process

  1. Discovery and Requirements

    We define the platform strategy, core feature set, performance requirements, and integration dependencies before any design or development begins. This is where the native versus cross-platform decision is made, documented, and agreed.

  2. UX and Technical Architecture

    User flows, wireframes, and the technical architecture are designed in parallel. We plan for the hard features, offline sync, payments, authentication, from the start so they do not become expensive problems later.

  3. Development

    Iterative development with regular builds you can install and test on your own devices. We do not disappear for weeks and surface a finished product. You see progress, give feedback, and influence direction throughout.

  4. Device Testing and QA

    We test on real devices, not just simulators. This includes a range of iOS and Android hardware, different OS versions, varying network conditions, and edge cases that only surface on physical devices. Performance profiling, memory management testing, and security review happen here.

  5. Store Submission

    We prepare all submission assets, handle the review process, and manage any feedback from Apple or Google. We aim for a clean first submission and have the experience to navigate rejections quickly when they occur.

  6. Post-Launch Support

    Crash monitoring, performance tracking, user feedback triage, and ongoing development for new features and platform updates. We stay involved after the app is live.

Why Work with Us

Performance as a Standard, Not a Premium

Slow apps lose users. We build to consistent performance standards across the development process rather than optimising as an afterthought before launch. Frame rate, load times, memory usage, and battery impact are all measured and managed throughout the build.

Tested on Real Devices

Simulator testing finds some issues. Real device testing finds the rest. We maintain a device library covering the most widely used iOS and Android hardware and test across it before any release.

Security and Compliance From the Start

For apps handling sensitive user data, health information, or financial transactions, compliance requirements shape architecture decisions from day one. MakDev is ISO certified, GDPR compliant, and HIPAA compliant. We build with those standards in mind rather than auditing against them after the fact.

One Team Across the Full Stack

Mobile apps rarely exist in isolation. They talk to backends, call third-party APIs, push data to analytics platforms, and integrate with business systems. Because we cover the full stack, we can build and own all of those integration points rather than leaving them to a separate team to figure out.

Senior Engineers, Competitive Rates

Our mobile development teams are based in Central and Eastern Europe, which gives US and Western European clients access to experienced iOS and Android engineers at 40 to 60 percent of equivalent market rates. The technical standards are not discounted to match. The cost advantage comes from where we are located, not from cutting corners on who we hire or how we work.

Technologies

Technologies

iOS: Swift, SwiftUI, UIKit, Xcode, Instruments Android: Kotlin, Jetpack Compose, Android Studio Cross-Platform:React Native, Flutter Backend and APIs: Node.js, .NET, Java, PHP, REST, GraphQL Payments: Stripe, PayPal, Apple Pay, Google Pay, in-app purchase APIs Authentication: Face ID, Touch ID, OAuth 2.0, biometric libraries Push Notifications: Firebase Cloud Messaging (FCM), Apple Push Notification service (APNs) CI/CD: Fastlane, Bitrise, GitHub Actions Analytics and Monitoring: Firebase, Mixpanel, Crashlytics, Sentry

Frequently Asked Questions

Should we build native or cross-platform?

It depends on what your app needs to do. Native is the right choice when you need maximum performance, deep hardware access, or features that are tightly tied to platform-specific capabilities. Cross-platform is a strong option when you want to ship on both iOS and Android efficiently, your feature set is not hardware-intensive, and maintaining a single codebase makes sense for your team. We will give you a clear recommendation based on your specific requirements, not a preference for one approach over the other.

How long does it take to build a mobile app?

A focused MVP with a defined feature set typically takes between 10 and 20 weeks, depending on complexity. Apps with more integrations, custom backend requirements, or hardware dependencies take longer. We establish a realistic timeline during the discovery phase and structure the work so you have testable builds throughout rather than waiting until the end.

Do you handle both iOS and Android?

Yes. We build for both platforms, whether as separate native codebases or as a shared cross-platform build. We also manage the submission process for both the App Store and Google Play.

What happens after the app launches?

We provide post-launch support that covers crash monitoring, performance tracking, bug fixes, and ongoing feature development. We also manage the update cycle so that new versions of iOS and Android do not break your app unexpectedly.

Can you add AI features to a mobile app?

Yes. Through our AI and ML integration practice, we can embed AI capabilities directly into mobile applications. That includes on-device inference for features that need to work offline, cloud-based LLM integrations for assistant-style functionality, personalisation engines, and computer vision features that use the device camera.

How do you approach App Store Optimisation?

ASO is part of every deployment we manage. We research relevant keywords, write optimised store listings, prepare visual assets that meet platform specifications, and structure the metadata to improve both search ranking and conversion within the stores. We also monitor store performance post-launch and iterate on listings based on what the data shows.

Related Insights

Ready to Build Your App?

If you have an app concept you are ready to move forward with, or an existing app that needs a rebuild or performance overhaul, let’s talk through what you need. We will tell you what is realistic, what it will take, and how to sequence the work to get you to market efficiently.

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